We all know very well that Google's mobile operating system Android comes free of cost to handset manufacturing companies.Also mobile companies are allowed to completely customize Android and sell in their platform. No wonder Android has become the top selling smartphone platform leaving behind apple's ios.
Google has spent huge money and time in developing Android. So the big question which i often used to wonder is that ''HOW DOES GOOGLE EARNS FROM ANDROID'.
Well when Android was announced i searched the internet on how google is going to make money on android . i could not get any satisfactory answers . i also asked guys who own software companies and they said its earn money on advt what means Google popular PAY PER CLICK advertising model. well that make sense as Android comes with pre-loaded google own features and apps like Google search , you tube and Google maps. these features are in complete eco system of google PPC model . Yes thats true google makes millions through it but are we missing something?
One fine day i bought Samsung Galaxy TAb2 and wanted to download some app and then my sight went to the Masterstroke of google . The GOOGLE PLAY , the app store of Google. How did i miss this before. Google play is also the major source of revenue after advt. Its not unknown that Apple has banked millions of dollars form it app store. Hence now surpassing apple ios Google is banking heavily on its app store market. By giving Android for Free Google has created A WIN WIN situation for mobile companies like samsung, HTC, the Consumers and also for itself. Here take a look a how:
WIN SITUATION FOR COMPANIES
Previously mobile companies failed miserably to compete with Apple as they were unable to create an operating system which can be considered equivalent to apple's ios. Now company like Samsung after shifting to android has become the topmost handset company. Moreover now they need not spend millions on R & D for operating system and can focus on developing the hardware and design aspects.
WIN SITUATION FOR USERS
It is also a win situation for consumer who now no longer has to depend on the expensive iphone to get a amazing intuitive smartphone experience. Also it will break the monopoly of Apple which will have to either reduce its iphone cost or has to invent game changing technology in future. Either way it will benefit consumer.
The Learning Curve in shifting new device will also be low as most of the devices (phone, tablets) will be based on Android.
WIN SITUATION FOR APP DEVELOPERS
As number of Android users is increasing every year companies developing app for android market place or Google play will be in rewarding position and Google sharing 70 percent revenue on app sales to the developers the companies are more than happy.
WIN SITUATION FOR ITSELF
Now i guess there is no need to explain this . FREE SOFTWARE = MORE USERS= BIGGER MARKET FOR APPS = MORE EXPOSURE TO ADVERTISERS = MORE REVENUE .
Well i am sure everybody body is saying this to google '' I' m Feeling Lucky''.
